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The fact that a product is offensive to some people is not grounds for finding a marketing communication in breach of the Code.
CAP Code (Edition 12).3.1, more.Although we considered that those TV ads meet and fuck leila were unlikely to cause serious or widespread offence we considered that the poster, an untargeted medium likely to be seen by a wide variety of audiences and age groups, needed to be considered on its own merits and.In light of this they believed that audiences had come to expect, and were comfortable with, the typical narrative, tone and content seen in advertising for the Lynx brand.While we took those concerns seriously, sex offenders in rockford il we noted that the poster did not feature a sex scene or refer to or suggest that unprotected sex or sex with multiple partners was desirable, or should be sought out.They said instead, based on an agreement with Unilever that the design would be removed if they received complaints; they ran a much reduced campaign on 40 sites across some National Rail stations.She wore bikini bottoms and clasped an undone bikini top against her breasts.We had concluded that those ads did not warrant investigation.5, is this a Top Printing Site?They acknowledged that the woman's bikini top was undone and that she was holding it to her chest but argued that that tied in with the light-hearted tone without the resulting image being materially more revealing than if it were not undone. (Harm and Offence).Unilever said they did not agree that the poster glamorised casual sex.12 complainants challenged whether the ad was irresponsible because it promoted promiscuity.In light of that they had taken the decision not to display the poster in an untargeted medium and excluded many areas from the campaign.Unilever said the ad was part of the current Lynx Excite campaign which had been running across various media and, in particular tied in with TV ads featuring the same imagery and strapline: "The cleaner you are, the dirtier you get".The Top Printing Sites on the Web 1, is this a Top Printing Site?They said they were aware that CBS Outdoor had sought a view on the poster from CAP Copy Advice who had advocated caution but not given a definitive comment either way.Marketers are urged to consider public sensitivities before using potentially offensive material.Is this a Top Printing Site?They said it relied on humorous innuendo but did not include inappropriate or overtly sexual content or direct sexual references.
Text on the right of the ad above a large picture of a bottle of the product stated "THE cleaner YOU ARE THE dirtier YOU GET".



We considered that the suggestive nature of the image and the strong innuendo were not acceptable for public display where they might be seen by children and concluded that the poster was irresponsible on this point.
They said the ASA's final decision would assist them in determining the designs that they accepted in future.

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